BRAND LAUNCH !

The story of the origins and the reason behind the name of this blog !

“continued improvement with continued dissatisfaction”

It was a moment of epiphany when my Prof declared “continued improvement with continued dissatisfaction”. I realized that I am hearing the survival mantra of successful businesses. Once a business is successful, it is very easy to conclude “and then they lived happily ever after”, but the story does not stop there right? There will always be a moment when the customer realizes that our products/services are predictable and boring.

Even the most successful business cannot hope for a fairy tale ending and instead should always look for ways to improve. It will be a challenge to ensure that we do not stagnate, that we are not boring and that we are not stale. Can one extend this argument to the individual level? Is that why I am pursuing PGPX at IIM A? I only hope so!!!!

It has been four months since this full time executive MBA course (PGPX) started. This course has provided a structure for the content that I possessed – content that was created from 11+ years of experience. There have been new learnings as well but the WOW moments have been when I found a way to express my past experiences.

I have been recording my thoughts in twitter for the past few weeks – I chose twitter for the reason that it is only 140 characters and hence I can save some time. But now when I revisit some of the tweets, I realize that I have been very cryptic and hence no use might arise to the reader!! So my first goal will be to elaborate further on those tweets. After that, I intend to continue recording my learnings and insights and experiences here at PGPX. I hope that the hectic college life does not come in the way!